Proraso: The Italian Art of Shaving Since 1908
Founded in Florence, Proraso has been the leading innovator in Italian grooming for over a century, transforming shaving into a pleasurable daily ritual. Our time-honored formulas utilize natural ingredients and traditional cooling agents like eucalyptus and menthol to deliver a professional barber-grade experience at home.
Our Mission
To provide every man with high-quality, authentic grooming products that respect skin health and celebrate the timeless heritage of the classic Italian shave.